Home > Search Results: keywords:"Chinese tourists"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Promotion of the Czech Republic on Chinese Social Media WeChat
 Geršlová, Barbora ; Kvítková, Zuzana (advisor) ; Havlíčková, Blanka (referee)
This Bachelor Thesis brings a draft of a marketing strategy targeting Chinese Millennials with the aim to promote the Czech Republic as a tourism destination on Chinese social media WeChat. It analyses the environment of Western and Chinese social meda with focus on destination marketing and it also compares them. Furthermore, this Thesis provides information about the specifics of Chinese segment, from the point of view of both Chinese tourists and Chinese Internet users, and it suggests how to use these specifics in favour of the marketing strategy.
Detailed record
Čínští turisté v hotelnictví
 Rozsypálková, Jessica ; Abrhám, Josef (advisor) ; Hasík, Gabriel (referee)
The goal of the Master Thesis is to analyze behavior of Chinese tourist in hotel industry. The analysis is based on questionnaires of three Chinese professionals who worked in a Chinese hotel, three foreigners (Russian, Italian, Spanish) who as well worked in a Chinese hotel and three Czech professionals who worked in a Czech hotel frequently visited by Chinese tourists. The thesis subsequently introduces ways how Chinese tourists should be treated during their visit in a hotel with respect to their origin and culture. The main aim of the first chapter is to describe behavior of Chinese people with all their specifics. Second chapter focuses on the growing middle class in China which enormously influences the outbound tourism. Third chapter determines inbound as well as outbound tourism in China and its history. Furthermore, the developing hotel industry in China is introduced. Finally, the fourth chapter is the research part where cultural specifics of Chinese travelers are analyzed. The last chapter provides recommendations to hotels who are accommodating Chinese tourists.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English